In addition, the company is having conversations with a growing list of interested multi-unit franchisees who can leverage their market knowledge into fast growth. Under the Hawaiian Bros name, Stine Enterprises will develop 75 units bringing island-inspired food to Arizona and North Texas. These franchisees include Stine Enterprises, a highly successful franchise group with a strong presence in Arizona and California, where they own and operate 87 Jack in the Box restaurants and 14 Denny's restaurants. The company recently launched its franchising program, and has signed agreements with four franchisees to develop 98 locations over the next several years. Louis and Oklahoma City, in 2022, ending the year with 37 locations in six states. The company opened 12 new locations and entered into two new markets, St.
Hawaiian Bros has grown exponentially in the past few years. Island-Inspired Flavors, Mainland Locations By leading with their "why," which is to spread positivity through the Aloha spirit, Hawaiian Bros creates a unique and welcoming dining experience that resonates with consumers. The lack of large-scale direct competition also provides an opportunity for the brand to enter the market before others react. With a menu similar to the Hawaiian plate lunch, which includes chicken or pork with a unique blend of sweet and savory flavors, plated with fluffy white rice and macaroni salad, and made without the use of freezers, fryers, or microwaves, Hawaiian Bros stands out from the competition. Hawaiian Bros fills the gap by offering island-inspired cuisine that is fast, fresh, and affordable. People want fast, fresh, and affordable choices that include more than these options. When dining out or ordering in, consumers are always seeking new alternatives. Nearly 70% of sales for limited-service restaurant chains in the Technomic Top 500 are represented by just four categories: burgers, chicken, sandwiches, and pizza. The company has nearly 300,000 loyalty members, who typically visit the restaurants more frequently than other customers. *Source: Technomic's 2023 Top 500 Chain Restaurant Report.Īnd if that's not impressive enough, Hawaiian Bros’ price/value scores outrank even the most established brands. Hawaiian Bros served over 7.5 million guests in 2022, and achieved an average satisfaction rating of 4.7 stars. Company revenues were $99.6 million in 2022, up from $55 million in 2021 and $20 million in 2020, and average unit volumes of $4.3 million for traditional brick-and-mortar restaurants included in the same-store base ranked in the top tier of QSR and Fast Casual brands. As of May 2023, the company has expanded to 38 restaurants, including five Digital Kitchens, and recently refranchised 11 stores in the Dallas market to its first franchisee. Since opening its first restaurant in 2018, Hawaiian Bros has experienced impressive growth.
The fast casual and quick service segments have registered the strongest growth over the last five years, increasing sales by 8.7% and 5.5%, respectively. According to Technomic’s 2023 Top 500 Chain Restaurant Report, chain restaurant sales expanded by nearly $30 billion to $393 billion in 2022, an increase of 8.2% on an annual basis.
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